Hacking up a Data Studio dashboard with Strava data using Google Analytics & the Measurement Protocol. Why? Because we can !
A walk-through guide on how to track Spotify saves into Google Analytics using the Google Analytics' Measurement Protocol.
Different organisations have different maturity models when it comes digital analytics. This article provides a framework for assessing the maturity of an analytics environment within an organisation.
Every Google Analytics user is familiar with Custom dimensions. However, few businesses use the power of custom dimensions to its full extent. This article combines dataLayer information & GTM scripting to use custom dimensions as a tool for user classification.
R Studio can be used query the Google Analytics reporting API in order to collect data for further treatment & analysis. This article includes a full walk-through on how to set up R Studio for such purposes.