The first element of a five piece series on audience strategies for digital marketing. This article investigates the question if an audience strategy is a technological or a structural challenge.
Every Google Analytics user is familiar with Custom dimensions. However, few businesses use the power of custom dimensions to its full extent. This article combines dataLayer information & GTM scripting to use custom dimensions as a tool for user classification.
R Studio can be used query the Google Analytics reporting API in order to collect data for further treatment & analysis. This article includes a full walk-through on how to set up R Studio for such purposes.