This article provides an overview of how Segment can be debugged in four duggered ways.
This article provides a technical, functional and business-oriented overview of what Segment has to offer for modern online businesses.
Carglass' Dynamic Creative Optimisation case has been been accepted as a best-in-class example in the Think With Google library.
A step-by-step guide on how to build a very basic Google Assistant application. In under an hour your first application will be submitted and ready for testing.
Google Actions is Google's platform for managing Google Assistant applications. This article provides a walk-through to the platform & explains some of its most prominent features.
A walk-through guide on how to track Spotify saves into Google Analytics using the Google Analytics' Measurement Protocol.
Different organisations have different maturity models when it comes digital analytics. This article provides a framework for assessing the maturity of an analytics environment within an organisation.
The fifth element of a five piece series on audience strategies for digital marketing. This article provides 7 easy steps to build a successful moment-of-truth strategy.
The fourth element of a five piece series on audience strategies for digital marketing. This article investigates how audience strategies impact the way business is being done.
The third element of a five piece series on audience strategies for digital marketing. This article investigates the impact of developing an audience strategy on budget, campaign structures & operations.