I just watched a 4 minute YouTube pre-roll and it was awesome
Justice used a 4 minute YouTube preroll advertising video in order to promote their latest single "Heavy Metal".
Hacking the benefit of ad collision while losing the downside
Ever heard of Ad Collision? Ad collision occurs when multiple ads from the same campaign β sometimes the same creative β are served at the same time for one page-load. We investigate a campaign that essentially seems to be hacking the phenomenon to maximise its wins through a creative angle.