This article provides a technical, functional and business-oriented overview of what Segment has to offer for modern online businesses.
Sharing a couple of my favourite podcasts in order to ease your commute while getting smarter.
Justice used a 4 minute YouTube preroll advertising video in order to promote their latest single "Heavy Metal".
Carglass' Dynamic Creative Optimisation case has been been accepted as a best-in-class example in the Think With Google library.
A step-by-step guide on how to build a very basic Google Assistant application. In under an hour your first application will be submitted and ready for testing.
Google Actions is Google's platform for managing Google Assistant applications. This article provides a walk-through to the platform & explains some of its most prominent features.
Ever heard of Ad Collision? Ad collision occurs when multiple ads from the same campaign — sometimes the same creative — are served at the same time for one page-load. We investigate a campaign that essentially seems to be hacking the phenomenon to maximise its wins through a creative angle.
Not all brand see online efforts as competition for their offline sales. The Danish brand Sportmaster is an excellent example of this. In this article we investigate Sportsmaster's unique take on offline versus online.
A walk-through guide on how to track Spotify saves into Google Analytics using the Google Analytics' Measurement Protocol.
Different organisations have different maturity models when it comes digital analytics. This article provides a framework for assessing the maturity of an analytics environment within an organisation.